The recent suicide bombing in the Carmel Market in Tel Aviv which claimed the lives of three Israelis and wounded dozens more took place right next to the "Cheese Market" of Moshe Shammai. The shop was badly damaged but its owner was not inside. He had just left to attend the daily shiur (class) in Daf Hayomi in the Great Synagogue on Allenby Street.

Moshe makes a point of arriving early for the shiur given by Rabbi Lipa Pelman even though it means leaving his busy shop at a prime hour. The shock of the explosion and the blood stains on his clothes from administering first aid to some of the victims did not stop him from rushing off to the shiur. When it was over he emotionally related to the other participants how the shiur had saved his life.